Interiors for people who already have everything
For people who bring in new cars, it is rarely about more power or another option pack. They already have the version everyone writes reviews about. What they do not have yet is an interior that, the second the door opens, makes it obvious whose car this is.
A bespoke interior is not about fixing what the factory did wrong. It is about taking a car that is already “perfect on paper” and making it subjectively yours.
Anyone can order options. Not everyone can walk up to their car and know that there is simply no other one like it.
Factory individuality vs. the real one
Manufacturers have learned how to simulate choice: safe colour palettes, design packages, contrast stitching, “sport” packs. In the configurator everything looks different. In the parking lot — suspiciously similar.
Factory individuality is built to be liked by hundreds of people.
Real individuality is not supposed to please everyone.
It is supposed to fit one person precisely.